The Hispanic VoteWill Decide Texas' Future
Proyecto Lone Star is the official Texas Hispanic voter outreach initiative authorized by the Republican National Committee — uniting communities, mobilizing voters, and defending the ground we've built.
The opportunity is real. Democrats see it too and they're winning. You can help us change that.
The Data Is Clear
The Ground We've Gained Is Not Guaranteed to Hold
From 2020 to 2024, Hispanic-majority counties across Texas that had voted Democrat for generations flipped red — one of the biggest political upsets for Democrats in the country. Now, Democrats want it back.
Official Initiative
55%
President Trump's share of the Latino vote in Texas, 2024
+17
Points Gain — Republican gain with Hispanics since 2018
5M
Registered Hispanic Voters in Texas — among the youngest, fastest-growing populations in America
746,182
Persuadable Hispanic voters (50–60% turnout propensity, Republican/Swing voters)
2.3M vs 2.2M
Democrats vs. Republicans — Texas Democratic primary turnout exceeded Republican primary turnout
+149%
Surge in Democratic primary turnout in majority Latino counties since 2022
Proyecto Lone Star Mission
Proyecto Lone Star is the official Texas Hispanic voter outreach initiative authorized by the Republican National Committee, with a central mission to re-elect Governor Greg Abbott and build the Hispanic turnout needed to strengthen Republican candidates down-ballot.
The RNC has partnered with Bienvenido Action to lead this effort, bringing together key Hispanic organizations, leaders, and grassroots networks under one coordinated statewide strategy.
Proyecto Lone Star
A Joint Initiative
Proyecto Lone Star brings together organizations committed to strengthening the Hispanic voice across Texas. If your organization shares this mission, we invite you to join the coalition.
Join the CoalitionCoalition Partners
Proyecto Lone Star Endorsement Coalition
Leaders and patriots standing with Proyecto Lone Star
Take Action
You Can Help Us Change That
We have this election cycle to defend the ground we've gained. If Hispanic outreach is not prioritized at the level this moment demands, Texas can flip back — undoing everything Republicans have built since 2018.
Authorized by the Republican National Committee